Jeff Louella

Technical SEO & Digital Problem Solver

GitHub

Digital veteran with 25+ years of experience who evolved from web design and front-end development into a technical SEO specialist with a keen eye for optimization opportunities. Throughout my career, I've tackled complex technical challenges across multiple industries, transforming site architecture and performance into measurable traffic gains.

What sets me apart is my analytical approach to SEO - I identify the technical barriers holding websites back and engineer practical solutions that deliver results. My work connects development teams with business objectives, creating systems that drive sustainable growth.

Recently, I've integrated AI into my toolkit, developing custom solutions that help clients achieve their business goals with unprecedented speed. When standard approaches fall short, I build tailored tools that address specific challenges - turning technical expertise into tangible business outcomes faster than conventional methods.

Work Experience

BotifySearch Engine Optimization ConsultantLead client relationships, technical SEO audits, and strategic recommendations for enterprise clients.

NY Times / WirecutterSenior Technical SEO & Product Manager 2Led technical SEO, product, and CMS initiatives, driving 20–30% YoY organic growth and launching GenAI search features.

Search DiscoverySenior Technical SEO & Senior Platform EngineerDrove technical SEO for major eCommerce, led cross-functional teams, and delivered $10M+ in client revenue growth.

Trinity InsightSenior Director of SEORestructured and led a 13-person team, managed $5M+ portfolio, and doubled department revenue.

RosettaSenior SEO Manager & Technical SEO SMEBuilt SEO training, led eCommerce replatforming, and won Innovation Award for automated SEO tooling.

GSI CommerceSenior SEO ManagerLaunched and scaled GSI's enterprise SEO division, integrating SEO into 200+ client sites.

RazorfishSEO Engineer & Senior Web DeveloperAdvanced from dev to SEO lead, built global search strategies, and led technical mentorship programs.

Electronic InkSenior Technologist and Business AnalystDeveloped web apps and intranets, evangelized web standards, and consulted for Fortune 500s.

TMX InteractiveWeb DeveloperBuilt dynamic CMS-driven sites, rich media emails, and supported creative and QA teams.

Advertising Specialty Institute (ASI)Senior Web DesignerDesigned and developed hundreds of client sites, led a team, and researched new tech for the department.

Vantage TechnologyWeb Designer/DeveloperCreated client websites from concept to deployment, handling design, HTML, and simple DB queries.

Brands I've Helped

Passion Projects

The Tech SEO

This site is dedicated to some SEO tools I build to help with my daily SEO job. I make them available to the world for free so that you can use them for yourself. Please share the tools with your teams as well a mention where you get them from. If you have any recommendations on making these tools better, feel free to reach out to me at any of the social channels below.

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Disc Metrics

Your ultimate resource for disc golf data that turns tree-hitting amateurs into pin-seeking assassins. Find discs with the perfect fade, brands that match your style, and retailers with the best deals—all while our data-driven tools help you discover why that trusty driver keeps turning into a boomerang.

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AI vs Connections

Track and compare how different AI language models perform on the NY Times Connections word puzzle game. See which models solve the most puzzles and achieve the highest scores.

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Lasers and Bacon

A local online shop creating unique, personalized gifts for all occasions. I take pride in friendly service, ensuring customer satisfaction, easy pick up, and fast shipping.

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The Quick Click SEO Audit

A Chrome extension mixing audit tools to help any internet marketer analyze web pages. Click the icon, choose a tool, and audit the current page.

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