Edge Gaming - Live Blogging @ Web 2.0 Summit
Morgan Webb from G4, Tripp Hawkins of Digital Chocolate, and Robert Kotick of Activision talked about gaming. Home consoles rival that of the movie business these days. Gaming in general between web, console, mobile, and now gadgets is a colossal movement.
Tripp made a bold statement, “Mobile Web is Web 3.0”. Tripp also said there are over 3 billion people with cell phones and 1 billion of those people are “looking to hook-up”. if there is an app that can help the people’s social life, it is potentially a 100 billion dollar business.
Morgan asked about in game advertising and whether it is just for added profit or helps offset production. Robert Kotick thinks both. Games are trying to out do each other by brining in big talent, high production, and a bunch of developers.
Tripp explains the difference between Casual Gamers and Hardcore Gamers. Causal gamers care less about graphics and would prefer the games to be more social. Hardcore gamers want to feel like they are in the Matrix.
The shift away from solitary gaming is increasing. 80% of gamers play games by themselves. With online gaming and services like XBOX Live and Consoles like the Wii are promoting social causal and hardcore gaming.











