Sipping From the Search Firehose - Live Blogging @ Web 2.0 Summit

Since I am moving into the SEO realm, I decided to hit up the talk about Search hosted by Jessie Stricchoiola and Jonah Stein from Alchemist Media.

If a users searched for the word “Boxer”, how many people are looking for boxing, or a dog, or even underwear. These are some issue with search and trying to display the correct result to the right person.

Jonah started the discussion by outlining SEO. He compared organic search to an Iceberg. Most of the work for SEO is unseen. It’s below the hood so to say. It is important to implement SEO from the beginning. And he went through some reasons why.

• Key word research
  • Architecture
  • Content Management
• Spiderablity
  • AJAX can be problems
  • Flash can be problems
• Canonically Deterministic
• Manage Content Syndication

Most of the discussion focused on the basics, though the team from Alchemist Media seems pretty knowledgeable on the topics.

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This entry was posted on Wednesday, October 17th, 2007 at 1:27 pm and is filed under Geek_Out. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.