How Technical SEO Procrastination Hurts Your Redesign Effort

Throughout my career, I’ve worked on web design, development, and marketing teams and have touched almost every aspect of a website relaunch. Today, as an SEO, I see the same common technical SEO mistakes made over and over again. This article explores these mistakes and discusses why it is so important to plan ahead and implement some elements in the beginning of the process and not wait to fix them in phase 2.

There are different levels of a site redesigns. These range from a minor cosmetic update to a complete replatforming. Every time a web developer opens up code there is an opportunity to optimize for the search engines. Unfortunately, most web developers simply do not have the time, budget, or the requirements for SEO. Continue reading